Wednesday, November 4, 2015

IWSG: Social Media Marketing Stats

It's Insecure Writer's Support Group day! The first Wednesday of every month is when members of the Group post about our writerly insecurities. If you want to sign up, go HERE. Thank you to Alex Cavanaugh and his co-hosts for making this event happen every month.

Last month I posted about Marketing and what a nightmare it is and how fearful I am of doing it. Well--that hasn't changed. But I did a lot of marketing in October, making one book free and the next two discounted.

I also bought Twitter and Facebook Ads and a lot of you expressed an interest in how it went, so I'll share it here.

Facebook Ad for 2 weeks $5/day budget up to $70.00: 365 new followers. I was able to target a certain age group so now I have some age appropriate followers whereas I had mostly writer friend followers before.

Twitter Ad for 1 month of book (my freebie) promo: Spent $12.00

Twitter Ad for 1 month of follower promo: Spent $22.00 ($2/day budget): 593 new followers

Total Free Books given away: 270

Total Books Sold: 18


Spent $104

New Twitter Followers: 593

New Facebook Followers: 270

I made less than $10 on royalties.

So you can do the math. It didn't do much for me sales-wise but I did pretty well on new followers.

So will the exposure have done anything for me? Being realistic, I doubt it. I'm writing in an in-between age category (tween/teen) that's tough to sell.

Also being realistic, I pulled out of the IWSG Anthology short story contest that I was going to enter. I could have written a story and entered it, but it wouldn't have been my best. Just not enough time for a slow poke like me.

But I'm moving on. I'm working on two outlines (one that I was going to enter in the contest but decided to take more time on it) that are nearly done. One for a novella and one for a novel, both adult. I have high hopes.

I'm just going to keep on writing until I get it right. 

You're going to see new books from me next year!

Have you ever paid for promo? How'd it go?

Entering the IWSG Anthology Contest?

What's your current insecurity?