Wednesday, December 2, 2015

IWSG: The Dreaded, No Good, Very Bad Review



It's Insecure Writer's Support Group day, the final one of the year! No worries, though. It's continuous, just like clockwork, and occurs on the first Wednesday of every month, every year, all year long. If you want to join, go HERE. Thanks to Alex Cavanaugh and this month's co-hosts, Sandra Hoover, Mark Koopmans, Doreen McGettigan, Megan Morgan, and Melodie Campbell! 


Do you have your mediation ears on? Okay, here I go!


I got my first 1-star review on Amazon and it was a bit devastating. It made me doubt myself and my writing abilities. I know I'm not the best writer out there. I'm still a work in progress. But the reviewer was a bit unkind. 

First, she made fun of something I didn't write: 

Let me be clear. The writing is trite...please find a different way to say "right before my very eyes." As opposed to what? My NOT very eyes...my sorta eyes?

She quoted me on "right before my very eyes." I did a search of the final manuscript, even checked every sentence where "eyes" were mentioned, and it wasn't there. Nothing even came close to it. 

Apparently, here is the crux of the problem:

The story is good. I would have been willing to buy a new story had this one actually had an ending. I just hate being manipulated. This story and all others by the author are hereby banished from my kindle.

Even though the writing is "trite" she thought the story was "good" and would have been "willing to buy a new story". So the story wasn't actually that bad, she was just mad about the ending or what she considered the lack of an ending. 

Here's the dealio: I released the Afterlife series in three separate novellas. I tried to give each novella an ending for that particular story, while at the same time letting the reader know that there was more to the story and they'd have to buy the next book to get the full story. Second Death, the first book and the subject of this review is perma-free (so she didn't buy it). 

I sort of get where she's coming from, but I certainly didn't think in terms of "manipulation" when I set up the marketing strategy, i.e. read the first one for free, buy the other two if you're interested. 

I really do want to be fair, though. I want my readers to be happy and of course I always, always, always want to do the right thing. 

So, here are my questions for you:



Is this a bad marketing strategy?


Should I take books II and III down and only sell the series as a whole so that there is an "ending" readily available?

Thanks so much for your help!


What are your insecurities this month?



Wednesday, November 4, 2015

IWSG: Social Media Marketing Stats



It's Insecure Writer's Support Group day! The first Wednesday of every month is when members of the Group post about our writerly insecurities. If you want to sign up, go HERE. Thank you to Alex Cavanaugh and his co-hosts for making this event happen every month.

Last month I posted about Marketing and what a nightmare it is and how fearful I am of doing it. Well--that hasn't changed. But I did a lot of marketing in October, making one book free and the next two discounted.

I also bought Twitter and Facebook Ads and a lot of you expressed an interest in how it went, so I'll share it here.

Facebook Ad for 2 weeks $5/day budget up to $70.00: 365 new followers. I was able to target a certain age group so now I have some age appropriate followers whereas I had mostly writer friend followers before.

Twitter Ad for 1 month of book (my freebie) promo: Spent $12.00

Twitter Ad for 1 month of follower promo: Spent $22.00 ($2/day budget): 593 new followers

Total Free Books given away: 270

Total Books Sold: 18

RESULT:

Spent $104

New Twitter Followers: 593

New Facebook Followers: 270

I made less than $10 on royalties.

So you can do the math. It didn't do much for me sales-wise but I did pretty well on new followers.

So will the exposure have done anything for me? Being realistic, I doubt it. I'm writing in an in-between age category (tween/teen) that's tough to sell.

Also being realistic, I pulled out of the IWSG Anthology short story contest that I was going to enter. I could have written a story and entered it, but it wouldn't have been my best. Just not enough time for a slow poke like me.

But I'm moving on. I'm working on two outlines (one that I was going to enter in the contest but decided to take more time on it) that are nearly done. One for a novella and one for a novel, both adult. I have high hopes.


I'm just going to keep on writing until I get it right. 

You're going to see new books from me next year!


Have you ever paid for promo? How'd it go?

Entering the IWSG Anthology Contest?

What's your current insecurity?





Wednesday, October 7, 2015

IWSG: Marketing Mojo



It's Insecure Writer's Support Group day! The first Wednesday of every month is when members of the Group post about our writerly insecurities. If you want to sign up, go HERE. Thank you to Alex Cavanaugh and his co-hosts for making this event happen every month. 

Marketing. Doesn't the word strike fear in your heart? It does mine. If you're an indy author or with a small press then you know the agony of marketing. You're expected to do it yourself. But of course, you can't really do it by yourself. You need help and you have to ask for it. You have to ask bloggers to host you and share your books. It's a lot of social media. Blogging, Facebook, Twitter, Instagram. Wattpad.

That's why I've done virtually no marketing of my books this year. The push and the grind of trying to get sales is stressful. I just didn't want to do it. Blogging has been part of that push and grind for me too. So I took a break.

But, well, I really want to be a writer. A successful writer. So I'm starting to come back around. I'm getting those stirrings where I'm sort of caring again. About writing and even marketing. And maybe when I really get back into the writing (I've only been outlining) I'll care about blogging again and sharing what I'm working on.

So--since I write paranormal and this is October, the most paranormal month of the year, I went out on a limb and took things in hand a bit. I made Second Death free (which wasn't easy, but I'm pretty sure it was the hour I sat at my laptop pasting in the free link from B&N at Amazon so they'd price match) and put books II & III on sale. AND, I'm doing Facebook and Twitter sponsored ads. We'll see how it goes *shrugs*

OH! And I decided to be a real author and start a NEWSLETTER. It'd be awesome if you subscribed up at the top in the sidebar--and receive a free book (See? I've got marketing mojo!).

And...I'm thinking about writing a short story for the A-Z Anthology contest. Not that I'll win, not with all the other awesome authors and submissions, but I think it will be a good experience for me.

How are your marketing skills?

Have you even run ads?

How do you promote your books?